What is a copywriter? All about copywriter

Many times, maybe too many times, customers contact a copywriter and demand strong and accurate copywriting for their website. Now and immediately. Really urgent… The same customers reach the final stage, before launching the site or worse after the site has been launched and managed to cause (at best) image damage at one level or another, whether due to weak copywriting or due to a shaky and not tight concept.

Not just the design

All those customers have one thing in common: they first invested time and money in the design, “the writing” they said to themselves “we will try to do it alone”… tried – and did not always succeed.

While website design is important and even critical to the success of the website, it is only one side of the image and marketing currency. The other, no less important side is a professional named copywriting and marketing writing or in their Hebrew name – ideas.

Copywriting and ideas

Copywriting, marketing writing, and conceptualization are concepts from the world of writing and content. Copywriting builds content, pours meaning, and most importantly – motivation for action. Marketing writing is not just quality and creative writing. The purpose of marketing writing is to bring about the action of buying, selling, joining a members club, and more.

Often, professional and concise copywriting is written in a simple, clean, and direct way and in fact devoid of any unnecessary creativity and sophistication. Marketing writing can be defined as the art of selling, only in writing.

Where the words end ...

Copywriting work does not end with writing words. Often it actually just starts here, where the words end or are not yet born…

At the beginning of every website, product, brand, campaign, brochure, slogan, company name, company profile, company vision, and more – there is an idea. The idea is conceived by a professional copywriter into words. Words that enliven the idea to fulfillment. An idea can start with one word and from there embroider skin and tendons and become a special sight, a perfect image, a sweeping campaign or, that an idea can be born a little blurry and unclear and be clarified through words.

In any case, a professional copywriter may be of great help to you before building a website and designing advertising material of any kind. why? Very simple: a copywriter can with the flick of a keyboard turn an abstract idea into a clear concept, and equally a copywriter can turn a clear concept into an actual and motivating campaign for action.

Characterization builds character

The site characterization phase is important to perform, process, and decide before sending it for design and programming. After all, it is clear that it is better to know what you want to broadcast, who the target audience is, how the competitors sound and are written, and hence build a different and differentiated verbal image. And there is more: on a sales site, it is important to know the art of selling – where to place the various products, a banner, an advertisement, and the like. Behind these decisions are quite a few marketing theories that have proven themselves on thousands of sales sites.

Simply put, the characterization of the site builds its character, the way it will be built, the places where the content will appear, hence the character affects the beauty and from there the path to consciousness and motivation for shorter action. point.

Also on the hot topic on the net – SEO, it is important to consult a copywriter even before designing. The top content on the main page including domain name, company name, slogan, titles, main bar, and any pips written in words has a decisive impact on the promotion of the site. Using accurate content even during the design and construction stages and even before them improves the site promotion miraculously.

Wait, do not send to print yet!

We will go for a little walk outside the screen. Yes, there is a whole world of print and print there. A little old world but still alive and kicking. big time! The world of printing is fundamentally different from the world of the Internet: once the material – logos, slogans, stationery, advertisements, etc., goes to print, it is impossible to change them. This is another reason to first go to a copywriter who will write the content and only that they are completely closed, but completely – send for design and printing.

Copywriter for Facebook marketing

For example Slogan – a leading advertising slogan. The slogan must be perfect and get the consent of all concerned (and sometimes there are too many touches…) before sending the logo and slogan to print. Not to mention every paragraph and title that contains a company profile, ad, advertisement, and the like.

Copywriting - one last thing

And finally. Meeting with a copywriter before setting up a website or sending it to print can save time, money, and heartache. More than that – it can lift, upgrade and strengthen the marketing message and hence motivate better, faster, and easier to activate the target audience.

Google Discover

Google Discover – this is how it can be used for SEO

If you call up the Google search engine on your tablet or smartphone, you will usually find a series of messages with large pictures under the search field, often from news sites. These Google Discover messages are known as “maps”. If you click it, you will be redirected to a new website with the corresponding content.

We clarify what differences and similarities there are between conventional Google search and Discover, for which websites search engine optimization makes sense for Google Discover, what you should attach particular importance to in SEO in this context, and what special role images play in this.

What is Google Discover?

Google Discover is a service from Google with which users of smartphones or tablets can get the latest news. These are located below the search field and each contains a large image, a headline, and a teaser or description.

Google Discover is a further development of the old Google News Feed, whereby Discover can take into account content from all websites, not only from news sites. Originally, Google Discover only worked on Android devices, but now Google Discover can also be used on Apple’s iOS devices.

Google Discover vs. Traditional Google Search: What Are the Differences?

The conventional Google search function and Discover complement each other but are different concepts based on the same technical principles. Theoretically, all content from websites that have been indexed by the Google search engine can be considered for Google Discover. Both with the search and with Google Discover, the focus is on the benefit for the user: Users should always be presented with the content that serves the most.

While users actively enter one or more search terms when searching, Google Discover works the other way around: With this function, Google actively suggests content that might be of interest to users. Basically, Discover works in the same way as other news feeds, for example in social media, except that here the Google algorithm makes a decisive contribution to the content of the feed and active user input is not absolutely necessary.

Also in connection with Google Discover, the big question is what criteria Google uses to suggest what content to which users and at what time. Since Google keeps its algorithms and the number, type, and weighting of the individual parameters secret and continuously adapts them, no generally applicable answer can be given. It is a fact that Google relies primarily on data from search, location data, and voluntary information from users when assessing user interests for Discover.

online store

How to set up an online store

Are you planning to establish your own online shop? Do you want to work from your laptop while your eCommerce business is generating revenue?

There are also simple solutions for a simple online shop. But how does it work if you want to create an individualized, complex online shop that should have a high level of quality? How can you have the online shop set up cheaply?

You should create an online store to increase your income

Due to the current economic situation, triggered by the growth of online trade, the newly created opportunities, and other extraordinary conditions, more and more people want to sell online and have an online shop built. New online businesses and existing retailers can experience tremendous online growth by creating their own stores. In comparison, the costs of the online shop are comparatively low.

As a new global marketing channel, almost anything can be purchased on the Internet, at any time of the day or night. When it comes to selling goods, the Internet offers remarkable sales opportunities with relatively low marketing costs. With a little investment of time and a little work, you can sell your goods from your own website. It’s even faster if you can set up an online shop.

Step by step – create your own online shop

Creating your own online shop is not difficult or expensive as long as it has a simple layout. We will support you with these step-by-step instructions.

To start an online shop, you need three components:

An idea for the domain name (this will be the name of your online shop)
A web hosting account (your website is stored here on the Internet)
Your undivided attention for 30 minutes.

website design



Especially online, the digital surface on websites, apps, social media, or blogs is the first thing a potential customer notices of a company. This first impression is decisive whether a prospect becomes a buyer. This succeeds when the corporate identity is reflected in the visual design. Find out in our blog post what the differences between corporate identity and corporate design are and why corporate design is more than just a logo design.


The terms corporate identity and corporate design are often used synonymously, although strictly speaking, they do not mean the same thing. Both terms are equated with the visual aspects of a brand: colors, shapes, fonts, logos, symbols, layouts. However, the design of a company only results from its identity. Ideally, the design is a representation of the business culture, worths, as well as attitude. In addition to the corporate design, two other aspects belong to a strong corporate identity:

  • Corporate communication (with which voice does a company speak and how is internal and external communication carried out?) and other things
  • The corporate behavior (how does a company behave towards customers, service providers, and the public?).
    These three aspects form the core of a company and determine its external perception and brand identity. Ideally, all aspects should result in a rounded picture and contribute to one another. The external perception determines the image of a company. If there is a break in what she says and what she does, it is perceived as a breach of trust.


Corporate design is the identity poured into a shape. In order to develop a coherent visual overall picture, it is necessary to include all aspects that make up the corporate culture. A design consists of much more than a logo. For a professional designer, the target group of the company is playing an important role. Because good corporate design is geared towards the user. So on the one hand it is about presenting the company concisely and on the other hand, it is about reaching the customer target group. This means that not all aspects of corporate identity have to be incorporated into the design, but only those aspects that are particularly important for the target group.


On websites and blogs, in particular, the design is the first thing that catches the user’s eye. Here it is decided in milliseconds whether the user will find what they are hoping for. A company also wins a user through sympathy. Large, friendly images generate emotions and make the user linger longer on a website than plain text.

The conscious use of colors, imagery, and structuring elements in the layout of a website guides the user without having to think twice. The web surfer has one requirement: he wants to get to the information he is looking for quickly.