Monthly Archives: February 2020

If you call up the Google search engine on your tablet or smartphone, you will usually find a series of messages with large pictures under the search field, often from news sites. These Google Discover messages are known as “maps”. If you click it, you will be redirected to a new website with the corresponding content.

We clarify what differences and similarities there are between conventional Google search and Discover, for which websites search engine optimization makes sense for Google Discover, what you should attach particular importance to in SEO in this context, and what special role images play in this.

What is Google Discover?

Google Discover is a service from Google with which users of smartphones or tablets can get the latest news. These are located below the search field and each contains a large image, a headline, and a teaser or description.

Google Discover is a further development of the old Google News Feed, whereby Discover can take into account content from all websites, not only from news sites. Originally, Google Discover only worked on Android devices, but now Google Discover can also be used on Apple’s iOS devices.

Google Discover vs. Traditional Google Search: What Are the Differences?

The conventional Google search function and Discover complement each other but are different concepts based on the same technical principles. Theoretically, all content from websites that have been indexed by the Google search engine can be considered for Google Discover. Both with the search and with Google Discover, the focus is on the benefit for the user: Users should always be presented with the content that serves the most.

While users actively enter one or more search terms when searching, Google Discover works the other way around: With this function, Google actively suggests content that might be of interest to users. Basically, Discover works in the same way as other news feeds, for example in social media, except that here the Google algorithm makes a decisive contribution to the content of the feed and active user input is not absolutely necessary.

Also in connection with Google Discover, the big question is what criteria Google uses to suggest what content to which users and at what time. Since Google keeps its algorithms and the number, type, and weighting of the individual parameters secret and continuously adapts them, no generally applicable answer can be given. It is a fact that Google relies primarily on data from search, location data, and voluntary information from users when assessing user interests for Discover.

Are you planning to establish your own online shop? Do you want to work from your laptop while your eCommerce business is generating revenue?

There are also simple solutions for a simple online shop. But how does it work if you want to create an individualized, complex online shop that should have a high level of quality? How can you have the online shop set up cheaply?

You should create an online store to increase your income

Due to the current economic situation, triggered by the growth of online trade, the newly created opportunities, and other extraordinary conditions, more and more people want to sell online and have an online shop built. New online businesses and existing retailers can experience tremendous online growth by creating their own stores. In comparison, the costs of the online shop are comparatively low.

As a new global marketing channel, almost anything can be purchased on the Internet, at any time of the day or night. When it comes to selling goods, the Internet offers remarkable sales opportunities with relatively low marketing costs. With a little investment of time and a little work, you can sell your goods from your own website. It’s even faster if you can set up an online shop.

Step by step – create your own online shop

Creating your own online shop is not difficult or expensive as long as it has a simple layout. We will support you with these step-by-step instructions.

To start an online shop, you need three components:

An idea for the domain name (this will be the name of your online shop)
A web hosting account (your website is stored here on the Internet)
Your undivided attention for 30 minutes.

YOUR DIGITAL IDENTITY

Especially online, the digital surface on websites, apps, social media, or blogs is the first thing a potential customer notices of a company. This first impression is decisive whether a prospect becomes a buyer. This succeeds when the corporate identity is reflected in the visual design. Find out in our blog post what the differences between corporate identity and corporate design are and why corporate design is more than just a logo design.

CORPORATE DESIGN VS. CORPORATE IDENTITY – WAS IST WAS?

The terms corporate identity and corporate design are often used synonymously, although strictly speaking, they do not mean the same thing. Both terms are equated with the visual aspects of a brand: colors, shapes, fonts, logos, symbols, layouts. However, the design of a company only results from its identity. Ideally, the design is a representation of the business culture, worths, as well as attitude. In addition to the corporate design, two other aspects belong to a strong corporate identity:

• Corporate communication (with which voice does a company speak and how is internal and external communication carried out?) and other things
• The corporate behavior (how does a company behave towards customers, service providers, and the public?).
  These three aspects form the core of a company and determine its external perception and brand identity. Ideally, all aspects should result in a rounded picture and contribute to one another. The external perception determines the image of a company. If there is a break in what she says and what she does, it is perceived as a breach of trust.

WHAT DISTINGUISHES A GOOD CORPORATE DESIGN

Corporate design is the identity poured into a shape. In order to develop a coherent visual overall picture, it is necessary to include all aspects that make up the corporate culture. A design consists of much more than a logo. For a professional designer, the target group of the company is playing an important role. Because good corporate design is geared towards the user. So on the one hand it is about presenting the company concisely and on the other hand, it is about reaching the customer target group. This means that not all aspects of corporate identity have to be incorporated into the design, but only those aspects that are particularly important for the target group.

THE CORPORATE DESIGN IN THE DIGITAL WORLD

On websites and blogs, in particular, the design is the first thing that catches the user’s eye. Here it is decided in milliseconds whether the user will find what they are hoping for. A company also wins a user through sympathy. Large, friendly images generate emotions and make the user linger longer on a website than plain text.

The conscious use of colors, imagery, and structuring elements in the layout of a website guides the user without having to think twice. The web surfer has one requirement: he wants to get to the information he is looking for quickly.